Today's lecture was about buyer behavior and when my lecturer explains the buyer decision process, I know exactly what he is talking about.
The Buyer Decision Process:
1st stage - Need Recognition:
My only versatile (in terms of style and function) has gave up on me with four holes which were once fastened with rivets. Refusing to give up on it, I went to a few repair stores to get it fixed but they don't just don't have the same rivets as those on my handbag. They don't even have those in similar colors. Sigh... So I've been carrying my mom's handbag but I still have to get one for myself.
Verdict: I need a handbag.
2nd stage - Information Search:
This handbag affair has me absorbed in looking at photographs (zoom in, top view, back view) of one tote bag after another for a week now. That explains the dark circles around my eyes. I think I'm now more than ever qualified to join the panda-look-alike club.
3rd stage: Evaluation of Alternatives:
But how am I going to chose one that I really like and is suitable for me without bombing on my wallet? That needs a precise filter system.
So hopefully, the fourth stage of purchase decision arrives soon and that the fifth stage of postpurchase behavior will be a positive one unlike the negative sentiment I felt for my previous handbag that doesn't last.
Seriously, why do academics love to put labels on every single minuscule commonsensical stuff?
