AUDIENCE SURVEY
Country of residence:
· Singapore (Local resident)
o Singapore (Expatriate/ Foreign student)
o Other country: (Please specify)_______
1. When did you first hear about CATS?
o 6 months to a year ago
· 3 to 6 months ago
o 1 to 3 months ago
o Less than a month ago
2. How did you find out about CATS? (You may tick more than one option)
o TV commercials
o Radio commercials
o Collateral Materials
o Banners
o Internet
o Newspaper advertisements
o Magazine advertisements
· Festival brochures and leaflets
o Newspaper articles
· Colleagues, friends & relatives
o Others (Please specify):________
3. What are your regular sources of information for arts events in Singapore? (Tick as many as applicable)
o Local newspapers
o Direct mailers
· Event brochures
· Word-of-mouth
· Colleagues/friends
o Radio:__________
o TV:____________
o Travel fairs
· Internet (Please specify website address) sistic.com.sg
o International newspapers (Please specify)_________
· Magazines (Please specify) Arts Beat, I.S.
4. Where did you purchase your tickets for this show?
o SISTIC hotline
o SISTIC Website
· SISTIC authorized agents [Wisma Atria @ Orchard]
o Travel Agents
o Others (Pls specify):__________________________
6. When did you buy your tickets?
o Less than 7 days before the performance
o 1 to 4 weeks before
· More than 4 weeks before
7. What are the factors that influence you to purchase a ticket for a show?
o Affordability
· Reputation of the show
· Interest in a specific production
o Media review
o Persuasion by colleagues & friends
o Word-of-mouth
8. How would you rate the overall standard of this production?
o Excellent
· Good
o Fair
o Poor
9. Which of the following arts events did you attend in the past 12 months?
o Theatre
o Musical
o Opera
o Dance
o Classical concert
o Rock/Pop concert
· Arts Festival
· Arts fair/arts auction
10. Which of the following musicals would you go and see?
· Aida
· Chicago
· Dirty Dancing
o Fiddler on the Roof
· Evita
o Miss Saigon [watched it several years ago]
· Les Misérables
o Jekyll and Hyde
· Jesus Christ Superstar
o Wicked
-----------------------------------------------------------------------------------------------------------
And this is what I filled in after the performance at home..
No comments:
Post a Comment