Saturday, September 26, 2009

opening of Docs' clinic for the individualistic dresser

September 25 is the grand opening of Dr. Martens concept store in Orchard Central. The theme of this boutique is based on UK, where Docs launched its first series of the iconic 1460 eight-eyelet boots. The name '1460' simply derives from the date it is launched - April Fool's Day 1960.

I love how the spacious store gives off a cozy vibe, like a celebrity without airs. I could read the books on DM's history and skinheads culture (that is Docs' first-ever symbol of subculture), or flip through the 'lookbook' for customers to read and get ideas on how to match with your Dr. Martens' boots while resting on the big burgundy Victorian-styled leather sofas at the center.

If you're interested in DM boots, here's its blog on the latest news in Singapore.

I was too occupied at the official launch there, but I did managed to take some photos (minus the crowd of media friends and buyers ;p):

  1. This is a table that functions like a trailer at a cinema. It gives you a 'sneak preview on the next upcoming new arrivals that have not reached Singapore yet.


    I took this pic a week ago. This is a Vespa scooter that is placed on the window display here. It's designed by local designer Lee Wei Chong, along with the pair of Docs' boots next to it.


    With the staff from the left - Honglim, Jackson, me and Samantha.

    With the gorgeous models who did a runway for the launch. Jackson was laughing his head off when he noticed the height gap between me and them when he took this photo.


    This is the eye-catching wallpaper that many love. It is on the walls behind the cashier, next to a British flag. And the plastic bag that's like a mini replica of it:
    Look closely... Spot a circled boot? That's one of my boots heez.. And here's the actual one:This is the 'rock star' that I wore to the opening yesterday. Her real name? 'Stella'.

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